Episode 41 - Kickstart my art

On this episode of Art Zen we talk about the crowd-sourcing funding behemoth, Kickstarter!

Show Notes:


  • Intro
  • Kickstarter, a place where Art can be funded.
  • Where is Kickstarter going?
    http://idealab.talkingpointsmemo.com/2012/02/kickstarter-expects-to-provide-more-funding-to-the-arts-than-nea.php
  • The Double-fine adventure game kickstarter (Tim Shafer) raised the most money in the shortest amount of time.
  • Darrel and Thomas has backed a creator owned Mini Graphic novel Kickstarter called Giant!, by Chris Wharton. He's almost made his funding! Go to http://www.kickstarter.com/projects/1238129356/giant-a-mini-graphic-novel and become a backer!
  • Kickstarter Success Steps:
    • Need a large established fanbase
    • Needs to be explained well with well established incentives and a very polished video
    • Need to talk up the project to EVERYONE well before hand and during the campaign
    • Need a clear strategy to accomplish your goal - making the book or product in time
    • Need to make a good product
  • Ask yourself:
    • Can this project be accomplished more easily or just as well without Kickstarter?
    • Would a POD service be a better fit for this product?
    • Would traditional pre-order methods be just as easy to produce product?
    • Have I taken into account Kickstarter fees, taxes etc that will be applied in addition to the money I need for the actual product?
    • Do I really NEED to make this?
  • Kickstarter is not a replacement for mature, well thought out financial plans and practices
  • Crowdsourcing:
    • Kickstarter is basically crowdsource funding
    • One more step toward an organized crowd-sourcing business model
    • If large corporations begin doing this - given the success of the $2mil+ projects - will the small publisher’s voice drown in the sea of corporate voices?
    • If Kickstarter goes “mainstream” will the people who support it now lose interest?
    • Is funding orgainizations like Kickstarter just flash-in-the-pan fads?
Twitter'er of the week:

Thomas: @bencaldwellart

Darrel: @Darinlovesbacon

Thanks for listening!

Episode 41 - Kickstart my art